Joel, founder of Sora
who's behind it

the $50k or don't pay system

$50k of workin 6 weeks,or don't pay.

Filming Website Ads Guaranteed
$2,950 + GST / month
No setup fee.
Minimum 3 months.
  • We write the strategy, plan and scripts
  • We film your work
  • We run your ads
Free bonus We'll build your website $3,000 FREE
$2,950 + GST / month
No setup fee. Minimum 3 months.

companies we've worked with

Takara ConstructionLJ Plumbing QLDBen Stokes ElectricalScarcella TransportLA TippersThe Basin GymMurrellMirror MirrorVitrubuildTrailnetVertexSeamlessCW PrintTakara ConstructionLJ Plumbing QLDBen Stokes ElectricalScarcella TransportLA TippersThe Basin GymMurrellMirror MirrorVitrubuildTrailnetVertexSeamlessCW Print

1 — the filming

We come outand film your work.

  • A shoot on your site every month
  • Videos for your website, socials and ads
  • Photos you own and keep
Stew Dunstan, videographer
Foundry State Stew Dunstan Our videographer @stewdunstanmedia

2 — the plan

We know what to film.We tell youwhat to say.

  • A marketing plan — who we target and what we say
  • A list of videos to make, in order
  • Scripts written for you before we turn up

We do the thinking.

You turn up and do the work.

A marketing plan

Who we're targeting, what we're saying, and which channel we're using.

Video ideas

A list of videos to make, in order. Job walk-throughs, finishes, common questions.

Scripts

What to say, line by line. You get it before we turn up.

Meta and Google Ads as boxers

3 — the ads

We run the adsand send youthe leads.

  • Google or Meta — whichever suits your trade
  • Built, written and managed every week
  • Enquiries go straight to your phone
  • Ad spend paid direct at cost — no markup

Your phone rings. That's the point.

We build the campaigns, write the ads and adjust them every week. Enquiries land straight on your phone — no portal to check, no report to decode.

GoogleMetaManaged weekly

Fewer tyre-kickers

The ads are written to pull the jobs you actually want — not every price-shopper in your postcode.

Not a cent of markup

Ad spend goes straight to Google or Meta at cost. We never touch it, never clip it. $1,500/month minimum.

You'll know exactly what it made you.

Every month: what went in, what came back, and what each enquiry cost. Plain numbers, no spin — if it isn't working you'll hear it from us first.

$50,000 of good quality work in your pipeline within 6 weeks — or you don't pay the management fee until we get there.

  • Applies to Google Ads campaigns where enquiries can be tracked
  • Requires the $1,500/month minimum ad spend
  • Pipeline = real jobs you're called out to quote. Winning them is your job, not ours.

4 — the free bonus

We'll throw ina $3,000 website.

Free. On us. Yours to keep.

  • You pay nothing for it — it's part of the deal
  • Built for you — not a template
  • Live in the first month
  • Yours to keep after 3 months
Takara Construction website
LJ Plumbing QLD website
Ben Stokes Electrical website
Michael Bell Construction website
J.R Fabrications website
Scarcella Transport website
Aether Airlines website
Takara Construction website
LJ Plumbing QLD website
Ben Stokes Electrical website
Michael Bell Construction website
J.R Fabrications website
Scarcella Transport website
Aether Airlines website

who it's for

Who thisis for.

It works for some trades and not others. Here's the difference.

This is built for you

  • You're a builder, carpenter, fabricator, roofer or renovator
  • Your jobs are worth thousands, not hundreds
  • Your work is genuinely better than the bloke down the road
  • You can fund $1,500/month in ad spend
  • You're happy to get in front of a camera

Don't waste your money

  • Most of your work is callouts and breakdowns
  • You win jobs by being the cheapest quote
  • You want leads next week
  • You won't go on camera
  • You can't commit three months

the price

Everything above.One monthly price.

A custom website, built for you$3,000 FREE
A filming day on your site, every month$1,500/mo
Google or Meta ads, managed weekly$1,000/mo
Market study, strategy, video plan + scripts$750
Brand photos, yours to keep$500
What that costs anywhere else$6,750

Your price

$2,950+ GST / month
  • No setup fee. The $3,000 website is free.
  • 3 months minimum, then month to month.
  • Ad spend at cost, paid direct. No markup.
  • $50k in 6 weeks — or you don't pay the fee.
Claim one of the 5 spots

We can only run 5 of these at a time.

Every client gets a filming day each month and a guarantee we have to fund if we miss it. That caps how many we can carry — 5 spots, then the doors shut until one frees up.

5spots open

questions

Questions.

What people ask before they start.

What does the ad spend cost on top?

$1,500 a month minimum. You pay Google or Meta directly at cost — it never comes through us and we don't take a cut. We show you the numbers for your trade and area before you start.

Do I have to be on camera?

It works better if you are. A lot of the footage is just the work. We give you the script and run through it with you on the day.

What happens after three months?

It carries on month to month. You can stop whenever you want.

Who owns the website?

You do, after the first three months. The photos and video are yours straight away.

How much filming do I actually get?

We come out every month. How long we stay depends on the job we're filming.

Why isn't there a setup fee?

So you don't have to pay thousands before you see anything work.

get started

Let's havea chat.

A 15-minute call. We'll tell you what we'd run for your trade and what it should return — whether you sign or not.

We call you back the same day. 5 spots open — we can only run 5 at a time.